About me
Yo Umeda. 20 years of international experience.
The world is a blank canvas. My job is to leave it more fun, more beautiful, and more interesting than I found it.
Overview
I'm Hybrid Creative Director between Los Angeles and Tokyo. Over two decades crafting cross-platform campaigns for global brands — shaped by stints at GSP, W+K, McCann NY, MAL, and 180 Amsterdam. Fluent in both U.S. and global cultures, I make work that moves people and shifts markets.
CV
Here is the list of places I worked previously
Airbnb
Sr. Creative Director
January 2024 - California, United States
Expedia
Freelance GCD
June 2023 - December 2023 Los Angeles, California, United States
Liquid Sunshine / Dr Pepper Keurig
Executive Creative Director
August 2021 - June 2023 California, United States
Present
Founder /Creative Director
October 2016 - January 2023 California, United States
Freelance Creative Director
July 2019 - December 2019 San Francisco, California, United States
Oculus
Freelance Creative Director
May 2018 - May 2019 Menlo Park, California, United States
McCann Erickson
EVP Executive Creative Director
September 2014 - September 2015 New York, New York, United States
TBWA MAL
Creative Director
January 2011 - February 2014 California, United States
Wieden + Kennedy TOKYO
Associate Creative Director
August 2009 - October 2010 Japan
180 Amsterdam
Sr. Creative
December 2006 - August 2009 Amsterdam, Netherlands
Designing Success