Industry

Travel

Client

Airbnb

Airbnb Japan TV

Airbnb Japan Brand " 宿泊先いろいろ、日本いろいろ” TVC

Airbnb Japan Brand " 宿泊先いろいろ、日本いろいろ” TVC

A series of 30-second broadcast spots brought "the Variety of Japan" to life through a documentary lens -real Airbnb properties, real travel photography, no manufactured sets. The visual authenticity was matched by a deliberate sonic strategy: each spot scored with an iconic track chosen to capture the specific mood of its destination. The result was thirty seconds that felt less like an ad and more like a short film you actually wanted to watch.

Linda Linda 30:

test

Vacation 30:

You've got a friend in me 30:

Saturdays Vibrations 30:

Sauna 30:

Sparkle 30:

Campaign Result

Linear TV was the most effective channel, driving double-digit lifts in awareness and consideration with repeated exposure, and outperforming all other channels for reaching Gen Z and Millennials.