We were tasked with creating Oculus's very first branded Instagram campaign — a milestone moment for a product redefining how people experience technology. Collaborating with photographer Ethan Scott, we developed a rich lifestyle photo library designed to capture the joy, wonder, and excitement of integrating Oculus into everyday life. Rather than leaning into the technical, we focused on the human — authentic moments that showed how Oculus could transform the ordinary into the extraordinary. The result was a visual language that felt fresh, aspirational, and deeply personal, setting the tone for the brand's social presence from the ground up.